Filed under: Launches, Consumer experience, Competitive strategy, Sony Corp ADR (SNE)
Sony (NYSE: SNE) has not had an simple time selling the PlayStation 3, so the company will now focus on making the game console a networking hub connecting the web and electronics devices in the home.
According to Reuters, “The world’s second-largest consumer electronics maker will hook up the PS3 with its PlayStation Portable console on the internet before extending the links to other products such as mobile phones.” The PS3 will also be a connection to flat panel screens in the home.
In some ways, Sony is using its leverage with it popular flat panel TVs to help sell the PS3 as a conduit into the bigger video screens.
If it sounds like a complicated, backwards strategy, it may be because it is. The company’s push to use its consumer electronics to sell the PS3 as the “brains” of the living room would only appear to be something that’ll alienate people who have no interest in a home entertainment “system.” That would probably be 90% of the people who like to watch TV or play video games. At least those activities are easy to understand. Nothing to plug together.
Douglas A. McIntyre is an editor at 247wallst.com.
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