05
01
2008
Here’s how Fox Business Network can get viewers
Posted by: in Companies Competitive StrategyFiled under: Competitive strategy, News Corp’B’ (NWS)
News Corp (NYSE:NWS) today announced that it will revamp its Fox Business Network lineup in response to recent viewership reports showing that Americans would rather undergo a cavity search than watch the shows.
Drawing upon inspiration from its successful Fox Entertainment division, we hear that a number of new programs are under consideration:
- Homer Nose Business — a “Simpsons” take on making ‘d’oh’ in the food and beverage industries, with field reporters Apu Nahasapeemapetilon, Jr. and Moe Szyslak.
- 24:00 Stocks — Kiefer Sutherland hosts a new studio show in which CEOs of tanking corporations are subjected to waterboarding and other pleasing non-torture interview techniques in order to extract crucial investor information.
- American Idle –The ‘idle rich’ report by Paris Hilton, featuring the latest expos











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