Filed under: Deals, Competitive strategy, Google (GOOG)
The collapse of Google’s (NASDAQ:GOOG) stock is the talk of internet investors. Wall Street is concerned that the number of people clicking on the search engine’s ads is falling, perhaps due to the tough economy.
Google now has clearance to purchase DoubleClick, which will get it into the massive display advertising market, but that segment of world wide web market is not growing very fast.
Google has one more card up its sleeve. The new program, called Ad Manager, will grant Google publishing partners to get potential revenue for ad space they’ve not been able to sell themselves. According to The Wall Street Journal, “Google is hoping that Ad Manager users will concur to carry some ads Google sells in ad spots on their Web sites they haven’t filled themselves.”
The display ad program is unlikely to yield much revenue for publishers or Google. The unsold display inventory on most sites is sold at extremely low rates. Most publishers sell their ideal spots to marketers who will pay a premium. Less desirable ad positions normally have very tiny value to advertisers because they run in places where users often don’t see them.
Otherwise, it’s a great idea.
Douglas A. McIntyre is an editor at 247wallst.com.
Share This
Share This
No Comments »
smooth wombat writes “There is a fairly significant portion of the population which does not go out and grab the newest OS, gadget, web browser or any other technology related product. Why? It’s not because they’re luddites but rather, they’re comfortable with what they know. Take the case of John Uribe, a 56-year old real estate agent who still uses AOL dial-up and only recently switched to Firefox after being prodded for weeks by an AOL message telling him that on March 1st, AOL would no longer support Netscape. Why did it take him so long to halt using Netscape and make the switch? From the article: ‘It worked for me, so I stuck with it. Until there’s really some reason to absolutely abandon it, I won’t.’”
Read more of this story at Slashdot.
Share This
Share This
No Comments »
Posted by: in Services
Filed under: World wide web, Web services, web 2.0
There’s no shortage of ways to keep up to date with your Twitter contacts without actually visiting Twitter.com. And TwitterFox is… well, it’s another one of them. But what sets TwitterFox apart from Firefox add-ons like TwitBin is that TwitterFox doesn’t take up space in your browser sidebar. Rather, it hangs out in your system tray and pops up only when your contacts post a new tweets or when you click on the icon to read your latest messages.
In fact, TwitterFox feels a lot more like an Adobe AIR-based application like Twhirl or Snitter than a Firefox add-on. The little T icon in your sidebar will display the number of your unread messages. And when you click the icon a window will pop up showing your latest tweets, sorted by Recent, Replies, and Direct messages. You can send a message by typing in the box, and you can include a link by hitting the link button.
TwitterFox doesn’t include some of the more advanced tools you’ll find in application like Twhirl, such as snipurl integration or a user lookup feature. But if you don’t feel like installing Adobe AIR just to use a Twitter client, TwitterFox might be worth checking out.
[via Geek Bargain Bins and Mixx]
Read
Share This
Share This
No Comments »
Entries (RSS)