Filed under: Internet, Web services, Google, web 2.0

Due to another company trademarking “G-Mail” in Germany, similar to Google’s “Gmail” in the US, the search engine giant lost an appeal to use “Gmail” in the European Union. G-Mail stands for “Giersch Mail” in Germany, where Daniel Giersch runs an electronic postal delivery service — if that’s not email, we couldn’t say what it is.

As a result, Gmail is now known as Google Mail in Europe. Google’s email service is also known as Google Mail in the UK, where another company trademarked “Gmail” shortly after Google launched the service.

And the moral of the story is: The next time you launch any product or service, make sure to trademark the name before. As for Google, the company “got caught slippin” — as we say in the hip hop world — so too bad, so sad.

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This entry was posted on Friday, March 21st, 2008 at 1:57 am and is filed under Services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.