Samsung pulls the massive guns on Nokia, Motorola, Sony and LG
Posted by: in Companies Competitive StrategyFiled under: Competitive strategy, Apple Inc (AAPL), Motorola (MOT), Marketing and advertising, Nokia Corp. (NOK), Sony Corp ADR (SNE)
Samsung is trying to make more massive noise in the mobile phone market. I don’t think there’s really any need for additional concern about this from Nokia Corp. (NYSE: NOK). I also don’t think they’ll be quaking in their boots over at Motorola Inc. (NYSE: MOT). Life will probably continue to be good for LG. However, Samsung really wants to move some phones in the UK and to do that, it’s calling out the huge guns like Sony Corp. (NYSE: SNE). I don’t think there’s danger in store for the iPhone, but I’m sure they’re speaking about this situation over at Apple Inc. (NASDAQ: AAPL).
In conjunction with a smattering of mobile service providers, Samsung is bundling it’s new Soul U900 cell phones with some of today’s hottest electronic equipment. For instance, if UK consumers buy a Samsung Soul U900, and contract with T-Mobile for 18 months in it’s Flext 35 service plan, those consumers will receive a FREE Wii system plus Wii Sports! Likewise, If UK consumers purchase the phone and contract with Orange Panther 75, they have the ability to receive a FREE XBOX 360 Elite!. For the time being, these deals appear to only be available in the United Kingdom. Could this marketing strategy move to the U.S.? One can only hope.
In the mean time, Samsung is also creating some fairly interesting video marketing materials. In my opinion, the video below doesn’t do much for the marketing of cell phones, but it’s pretty cool none the less. It’s called simply; “10 optical Illusions in 2 minutes.” Enjoy!
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