Filed under: Consumer experience, Competitive strategy, Netflix, Inc. (NFLX)
TiVo (NASDAQ: TIVO) was once the leader in the digital video recorders for Televisions business. The cable companies have most of that market now and TiVo struggles to find a place in the consumer electronics world. In 2004, its shares traded above $12. They have never gotten back there and now change hands around $7.
So to give itself a legitimate place in the world, TiVo keeps coming up with new services. The latest one might be more useless than most. According to The Wall Street Journal, “TiVo Inc. and Nero AG of Germany are expected to announce Monday that they’ll be launching a package that turns a Windows Computer into a Television recorder, just like a TiVo set-top box.”
That would be the same Computer that can get movies and TV shows from illegal file-sharing services. It would be the same Personal computer that can download video from services like Hulu, and the same Computer that grants consumers to get movies over IP from NetFlix (NASDAQ: NFLX).
The market for getting movies and TV shows onto Personal computers and portable devices is so crowded that even some of the largest content providers and consumer electronics firms may be pushed out of it.
TiVo is too small and too late to the game to have anything to offer.
Douglas A McIntyre is an editor at 247wallst.com.
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