Apple staying mum on iPhone App Store missteps
Posted by: in Companies Competitive StrategyFiled under: Products and services, Competitive strategy, Apple Inc (AAPL)
After getting overloaded with economic bailout reading over the weekend, something techie floated to the top of the pile that caught my attention. It seems that Apple, Inc. (NASDAQ: AAPL) is rejecting quite a few submissions to its App Store, where aspiring iPhone application developers send their programs so that iPhone customers can buy them.
The only problem is that Apple is not telling rejected (and dejected) application developers why their programs are not being approved. Also, the non-disclosure agreement the company is sending out prevents these developers from talking about their rejected iPhone app situations. Is this Apple being its usual self: controlling, closed and mum? The company really (really) knows how to design something the consumer wants and markets its sleek goods in a way other companies just can’t figure out. But in addition to that, it retains a tight control on the entire ecosystem in which its products exist.
Perhaps it’s the ideal form of quality control — but it’s not freedom. And developers want freedom, or, at the least, communication. Apple seems to be extremely tight-lipped, which is odd but not surprising.
On another Apple-control-freak note, Apple is now restricting reviews of iPhone Apps to people who have paid for them. It seems that the Wisdom of Crowds argument, which states that putting people in control leads to wisdom, isn’t working here. Of course, there’s also the vocal minority which can’t be pleased by anything and trashes everything that doesn’t fit a preconceived notion. Apple is turning on the quiet switch in this situation as well. So here’s my proposal for a new motto: Apple: Think Different (but don’t communicate it).
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