Filed under: International markets, Launches, Consumer experience, Competitive strategy, Apple Inc (AAPL), AT and T (T), Research in Motion (RIMM), Verizon Communications (VZ)
Research in Motion Limited (USA) (NASDAQ: RIMM) announced today the launch of a new touch screen BlackBerry, which will go under the name of the Storm 3G.
The move comes as the company tries to make another big step in gaining market share in the consumer segment. For most of the BlackBerry’s existence, the phone has been regarded as mainly a device for professionals, but RIMM has been trying to break that reputation, and is banking on the fact that its newest touch screen will help move the company in that direction.
All of the major mobile phone makers have been scrambling to keep up with the mania that Apple, Inc. (NASDAQ: AAPL) created last year when it released its iPhone, and then again this year when that mania spiked once more with the release of the upgraded iPhone 3G.
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